Growing your business using proven startup growth tactics

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As an experienced COO & CMO at some of Australia’s fastest growing startups, I can help you take the next step in your growth journey

As a former executive team member and VP of Marketing at Australian tech unicorn Go1, and COO at Drawboard and Versus Merch, I have a marketing driven operational approach to growth that will take you from being a startup to scale up the right way!

Whether it’s marketing or operational strategy, org structure, company goal setting and tracking, team management and leadership coaching or learning and development implementation and roll out - i’ve got you covered.

Learn about how I work >

How I work
(and why it drives results)

Help you and your team define a marketing strategy that will get results while leveraging your team and businesses strengths

Optimise your team for operational success with clear trackable performance metrics for ongoing growth

Helping you in the ways that you need, whether that’s helping senior leaders with strategy, or being hands on with your team to teach them how to execute for success

What my clients are saying:

  • "Scott's insight and advice was invaluable when we were looking to scale our business into new global markets. His real world experience meant he understood exactly where we were in our growth cycle and most importantly, he was able to help us focus our marketing efforts in a more mature way for maximum results."

    Tony Brennan

    Founder & CEO

    Talisium

  • "Scott is a wealth of knowledge and expertise. The strategic marketing planning from HockeyStick Advisory has helped more in 30 minutes than the last month of self-learning. The informal back and forth makes the whole process and interactions enjoyable and easy, whilst retaining meaningful and powerful direction for improvement and achievement."

    Luke Turner

    Founder & CEO, MentorPlace

  • "Working with Scott in his role as an advisor was a game-changer for me. As the head of marketing, I greatly benefited from his wealth of experience and expertise. Scott's willingness to share his insights and wisdom from his own journey made him the perfect sounding board to bounce ideas around with. His guidance helped me to cut through the noise and all the things we ‘should’ be doing to focus only on the highest leverage activities. I’m very grateful for the impact Scott has had on my career journey and highly recommend working with him if you get the opportunity!"

    Rhiannon Kastrissios

    B2B SaaS Director of Marketing

    Kapiche

  • "Working alongside Scott has been nothing short of an inspiring experience. As a leader his strategy is easy to follow and he provides clear instructions on how to get the outcomes we desire. If the opportunity presents itself to work with Scott, grab it."

    Nathan Field
    Head of Customer Marketing and Brand, HINDSITE Industries

  • "Scott is fantastic to work with. He is a great analytical thinker, and his understanding of business and marketing make him a brilliant person to talk strategy with."

    Luke Logemann

    General Manager, Recorded Music

    UNIFIED Music Group

  • “ I worked alongside Scott as early employees at GO1, we’re talking <30 employees. Scott came in as the initial marketing hire, scaling with the firm to the status of VP of Marketing. In that time, particularly in the early, scrappy years, Scott demonstrated that entrepreneurial mindset of getting things done with little to no resources. Really leveraging free and existing tools to make an incredible impact on our journey, all while helping the founders understand which metrics we should be tracking and how to measure them. Anyone that works with Hockey Stick Advisory will get the benefit of working with field-tested experts like Scott that operate in a cofounder capacity. “

    Brian Mahendra Lane

    Shorthand , Director of Partnerships

I’m obsessed with helping you get the most out of your business

Marketing Strategy

Inbound sales optimization

Website development

Content marketing & SEO

Social media strategy

Automation

Brand Strategy

Overarching brand design

Style guide development

Collateral template setup

Business Operational Strategy

Org structure optimization

Company goals and tracking

Process documentation and refinement

Learning and Training Strategy

Onboarding programs

Compliance training rollout